Kylie McConville

Hi there! I'm Kylie, an experienced editorial leader, editor in chief, brand identity and content strategist, and writer, editor, and consultant living in New York City. I have more than 12 years of experience in digital media, specifically in women's lifestyle, travel, news, entertainment, and home. I've led editorial teams at Bustle, Romper, Elite Daily, Dorm Therapy, and Apartment Therapy and have a proven track record of building, launching, and growing successful brands to scale. I've done so all while supporting creative content and social innovation, product development, affiliate and newsletter execution, M&A strategy, community engagement, and revenue growth through a data-driven and thoughtful approach.

I'm equally as confident and comfortable spinning a site up from square one as I am bringing fresh perspective to a brand that needs reinvention. I can balance OKRs, KPIs, and internal and external goals while ensuring readers' day-to-day needs are met. I know how to create and execute on editorial strategy, develop authentic brand vision and identity, set (and stick to) a budget, and create a robust social portfolio across platforms by aligning audience insights, data, and business goals. I've worked with a vast array of writers and editors, and I know how to spot talent, onboard a team of writers and editors, develop an editorial calendar, and grow traffic. I've spearheaded the launch of new verticals, newsletters, communities, and first-to-market tooling (just to name a few), and in doing so, I've supported brand goals while generating millions in revenue and awareness for brand partners. I have a penchant for developing smart, engaging, and fun packages, cover stories, and digital issues that speak to audience's needs with authenticity.

what I offer

Good brands reach audiences through authentic storytelling that deepens connections and fosters loyalty. Here's what I can offer you:+ comprehensive brand identity and mission
+ editorial direction and planning
+ custom editorial standards, style guides, voice guides
+ editorial operations pipelining
+ SEO strategy and project management
+ bespoke newsletter strategy and execution
+ competitor analysis and auditing
+ M&A planning, organizational structure, change management
+ ad copy and paid media support
+ copywriting and editing
+ digital marketing
+ ghostwriting
+ content distribution strategies
+ eComm and branded content
+ community and forum moderationCase studies and examples of my work available upon request!